![]() ![]() Zig Eyewear is now distributing the Gens du Monde collection in Canada and the United States. "A growing number of men are going for more vibrant colours and more detailed frames so we updated the collection to reflect this trend”, said Beverly Suliteanu, Vice-President of Product Development. The collection itself has been updated to include aviator and mariner styles for the first time. WestGroupe teased 10 years of its Evatik brand with a barber in residence–Barber Bonzy, the son of Michael DeBono, Westgroupe Director of Operations–as a nod to their new ad campaign partly shot in a barber shop. Several Canadian exhibitors had hot news to announce. "We replaced the small lounges with a central location to bolster our training offer outside of the Continuing Education areas and to promote networking,” explained Mills. Hundreds of people converged on the area to attend the conversation with award-winning artist and actor Common. ![]() It allowed visitors to relax, network and attend events, including the new EYE2EYE series. The most notable new innovation was The Bridge section connecting pavilions and the Underground Galleria to the Eyewear and Accessories section. "Many exhibitors are struggling to recruit skilled labour given the shortage, so this section was created to help them out," said Ashley Mills, President of The Vision Council. The 2019 trade show featured interesting new attractions like the Career Zone, where companies could meet young professionals and students. The #VisionExpo hashtag generated 31 million impressions on social media, up 15% from 2018. More than 14,800 eye care professionals perused the aisles of the International Vision Expo East in New York this past March 22 nd to 25 th. OPTIK by/par VuePoint - Optik May-June / Mai-Juin 2019 International Vision Expo East: The Optical Industry Shines in Manhattan ![]()
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